A consulting firm specializing in catalog circulation planning, budgeting, project management, print production, and merchandising.
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Multi-channel marketing requires a comprehensive data-driven strategy and deep knowledge of the marketplace. Catalog Marketing Economics has decades of experience helping companies get the most out of each advertising dollar.
News & Publications
5 Tips for Circulation Management
The recession forced mailers to use their circulation more efficiently. Smart circulation planners will leverage these lessons to squeeze more profits as we emerge from the recession. Don’t think that because response rates have stabilized that your circulation planning should return to business as usual.
Matchbacks and the Evolving Science of Attribution
A catalog generation ago before the Internet, catalog orders came in through the mail or the phone. Source code capture rates of 85% were the norm and it was easy to read the results from each mailing list. Then along came the Internet and measuring catalog response rates became complicated.